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Apple IPhone 14 Pro Max 6.7" 256GB Nano Sim - Deep Purple

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Apple IPhone 14 Pro Max 6.7" 256GB Nano Sim - Deep Purple

The best iPhone ever, version 2022, size XL - we have the iPhone 14 Pro. The list of novelties this year includes the notch morphing into a pill, the introduction of an Always-On display, and an all-new primary camera - and while you can get all of that on the 14 Pro, the extra screen estate and longevity coupled with the Max's 'ultimate' status mean it has a market niche of its own.

The Face ID notch that's been with us since the iPhone X was nobody's favorite, and perhaps its reincarnation as a pill is a step towards its eventual removal. But not before turning the eyesore into a feature - the pill is a Dynamic Island of notifications, blurring the line between hardware and software.

In a similar vein is the Always-On display - a software feature only made possible now in Apple's world thanks to LTPO displays being able to ramp down to 1Hz refresh rate.

A massive increase in brightness is also among the key developments this year, this one solely in the hardware department.