<p><span style="color: rgb(49, 49, 51);">Safeguard is p&amp;g’s largest global personal care brand. Safeguard partners with leading health organizations across the world such including the africa medical association.</span></p><p><span style="color: rgb(96, 96, 96);"> </span><span style="color: rgb(49, 49, 51);">Safeguard soap was launched in nigeria november 2011 and is fast becoming the preferred germ protection soap for the entire family. It provides double protection against germs for up to 12 hours after use and removes millions of germs in a single wash.</span></p><p><span style="color: rgb(96, 96, 96);"> </span></p><p><span style="color: rgb(96, 96, 96);"> </span></p><p><span style="color: rgb(32, 32, 32);"> </span><span style="color: rgb(49, 49, 51);">Brand history</span></p><p><span style="color: rgb(96, 96, 96);">·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Safeguard nigeria was launched in november 2011 and its no1 anti-bacterial soap in the world</span></p><p><span style="color: rgb(96, 96, 96);">·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;It is for mother who have children and are protective of them. They try to ensure their children are safe at all times.</span></p><p><span style="color: rgb(96, 96, 96);">·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Safeguard family soap provides double protection against germs.</span></p><p><br></p><p><span style="color: rgb(96, 96, 96);"> </span><span style="color: rgb(49, 49, 51);">how does the product work</span></p><p><span style="color: rgb(96, 96, 96);">·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Safeguard family soap provides double protection by</span></p><p><span style="color: rgb(96, 96, 96);">·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Removing millions of germs after one wash</span></p><p><span style="color: rgb(96, 96, 96);">·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Preventing the re-growth of germs many hours after wash</span></p><p><br></p><p><span style="color: rgb(32, 32, 32);"> </span><span style="color: rgb(49, 49, 51);">brand features</span></p><p><span style="color: rgb(96, 96, 96);">·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Contains active ingredient- triclocarban (tcc)</span></p><p><span style="color: rgb(96, 96, 96);">·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Safeguard is mild on skin and can be used for everyday use</span></p><p><span style="color: rgb(96, 96, 96);">·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Safeguard is available in 2 sizes: 70g and 175g and is available in 3 variants: pure white, lemon fresh and soft care.</span></p><p><br></p><p><span style="color: rgb(96, 96, 96);"> </span><span style="color: rgb(49, 49, 51);">why should a consumer buy this product</span></p><p><span style="color: rgb(96, 96, 96);">·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Its gives the family double protection from germs, it is mild on your ski so it can be used everyday, it is affordable.</span></p><p><span style="color: rgb(96, 96, 96);">·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Safeguard is the only soap supported by the african medical association.</span></p><p><span style="color: rgb(49, 49, 51);">Why should the shopper purchase it?</span></p><p><span style="color: rgb(96, 96, 96);">·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Only anti-bacterial soap that provides double protection against germs</span></p><p><span style="color: rgb(96, 96, 96);">·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;It is mild on skin so it can be used everyday</span></p><p><span style="color: rgb(96, 96, 96);">·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;It provides 3 different variants to chose from based on preference</span></p><p><span style="color: rgb(96, 96, 96);">·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;It is affordable and it is the only soap endorsed by the african medical association of nigeria.</span></p><p><br></p><p><span style="color: rgb(96, 96, 96);"> </span><span style="color: rgb(49, 49, 51);">why should store keep it?</span></p><p><span style="color: rgb(96, 96, 96);">·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Highest margins/profits across entire category(25%). Easily grow overall profit for your store.</span></p><p><span style="color: rgb(96, 96, 96);">·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;One of the most trusted brand in he world -china, pakistan. India ect.</span></p><p><span style="color: rgb(96, 96, 96);">·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Affordable protection and shopper satisfaction behind usage experience leading to loyalty</span></p><p><span style="color: rgb(96, 96, 96);">·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Only anti-bacterial soap that provides double protection against germs.</span></p><p><span style="color: rgb(96, 96, 96);">·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;It is mild on skin so it can be used everyday</span></p><p><span style="color: rgb(96, 96, 96);">·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;It provides 3 different variants to chose from based on preference</span></p><p><span style="color: rgb(96, 96, 96);">·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;It is affordable and it is the only soap endorsed by the african medical association of nigeria</span></p><p>&nbsp;</p>