<p><span style="color: black;">Seagram’s imperial blue is pernod ricard’s highest selling whisky brand by volume. Imperial blue is also ranked among the top three bestselling whisky brands in the world.</span></p><h4><span style="color: black;">History of imperial blue whisky</span></h4><p><span style="color: black;">In 1997, seagram launched imperial blue in india. It became a pernod ricard whisky brand after seagram’s joint acquisition in 2001. Imperial blue became an instant crowd-pleaser generating strong growth and volume sales across territories. Over the years, the imperial blue brand has become popular among the young and new-aged crowd who love the whisky for its premium appeal and affordability.</span></p><p><br></p><p><span style="color: rgb(143, 143, 143);"> </span></p>
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